I ran across this story today while looking for news for another blog. Apparently Disney has agreed to refund $15.99 for each “Baby Einstein” video returned to it by consumers. Households can return up to four of these movies, without a receipt.
Why is Disney doing this? Faced with a lawsuit, Disney is admitting - according to the story - that the entertaining films did not do anything to stimulate brain cell growth or create a new generation of “Einsteins.”
My kids and I have watched these films. It’s been years - they’re 4 and 7 now - but we’ve watched them, MANY MANY MANY times.
They’re cute. They’re colorful. They’re entertaining.
But I didn’t expect them to boost my kids’ ability to do calculus in high school. Nor did I expect them to become early readers from it.
They just enjoyed the pictures… and I enjoyed the music.
I’m pretty sure I don’t have any of these in my possession any more (my sister now has kids of her own and I think they’re enjoying them).
But even if I did, I’m not sure I would return them.
I got what I wanted from the films: the kids heard the names of colors and animals, often repeating them, and I got a few minutes to fold the laundry when they were little.

Posted in: Michelle Reese • Baby Einstein • Being a mom • kids at home • kids' television |

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